AMS (Advanced Marketing Services) is a forward-thinking marketing company offering a full spectrum of 360° marketing solutions, ranging from traditional services to advanced technologies such as augmented reality, virtual reality, digital marketing, and experiential campaigns. The brand identity was developed to reflect AMS’s role at the intersection of creativity, strategy, and innovation.
The logo system integrates the degree symbol as a core visual element, representing the brand’s holistic, 360-degree approach to marketing. Designed for clarity and longevity, the primary logo lockup serves as the brand’s official mark across formal communications and applications, ensuring consistency and recognition. Supporting the identity, abstract gradient textures with a subtle grain introduce a futuristic, technological feel, while the carefully selected typography and color palette balance
