Fahda Spring Collection 2024 — Taco Collection
The Fahda Spring Collection 2024 marked the launch of the brand’s iconic Taco range, including Fahda Signature Taco, Taco Giveaways, and Mini Taco Variety Boxes. The collection was designed as a bold, seasonal expression of Fahda’s playful yet refined personality, translating movement, rhythm, and indulgence into a cohesive product and campaign experience.
My role spanned concept development, packaging structure, packaging design, chocolate PET design, user experience, and creative direction of the campaign. Building on Fahda’s existing brand identity developed by TOLD (2022), I worked with the brand’s signature Ioana illustration style, reinterpreting it across new formats while maintaining consistency and scalability within the brand system.
The collection was launched in two phases. The first phase focused on the Signature Taco, with the campaign creatively directed by me in collaboration with an extended creative team from Jathb Agency, setting the visual foundation for the collection.
